International Marketing Research Paper Example | Topics and Well Written Essays - 1000 words

International Marketing - Research Paper Example icates that the product discussed higher market share in European nations among other parts of the globe where a higher profit margin is reported (Grunig and Kuhn, 2008). For situational analysis, the company can use various methods. The following methods can are be utilized: Porter’s method, 5Cs and SWOT method of analysis. One of the best methods to be used in this situation is the 5Cs analysis. The 5Cs represents company, competitors, customers, collaborators, and climate. First, the company needs to evaluate its objectives, strategy, and capabilities. The evaluation of these elements will help the management determine how fit the organization fits the external environment. Evaluation of the company objectives and goals may include the analysis of organization visions, goals and the environment under which the organization is operating in to achieve its corporate goals. In addition, organization should assess marketing strategies to determine its efficiency and carry out necessary improvements (Hitt, Irel, and Hoskisson, 2007). The products produced should also be analyzed to dete5rmine whether they meet customer needs and expectations. Secondly, we will consider the competitors. Here we will check the position of a competitor in the market and the possible potential threats they may cause to the industry. The competitor analysis will help the management prepare against competition. The organization should conduct customer analysis to determine their needs that in return help the organization to achieve a higher market share. The analysis will help the management of the organization with the knowledge of whether the customer needs and wants are met. It will also help the organization determine the familiarity of the products to the customers, which in turn will determine the intensity of the advertisement. The management will also know the income of its customers, which will help them determine the different prices of their products. The fourth statement