The Principle of Persuasion Essay - 1308 Words

According to the text , Social Psychology, â€Å"social psychology is the scientific study of how people think about, influence, and relate to one another†(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as â€Å"the process by which a message induces change in beliefs, attitudes, or behaviors† (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and†¦show more content†¦A perfect example of this social proof phenomenon is the laughing tracks added to sit-coms. Since there is laughter in the background we assume it must be funny so we laugh. Everyone else is laugh ing so must we. Consistency is defined as the conformity in the application of something which is necessary for the sake of logic, accuracy, or fairness. Accoring to Persuasion is a Science, by Peter Wilby, people that appear to be an expert and trustworthy are more likely to be followed. Cialdini is quoted in this article as saying, â€Å"People then listen differently to the next thing you say. They open their ears and minds. So, when recommending someone for a job, mention a weak spot before you rhapsodise about their brilliance† (Wilby, 2007, para. 5). Authority is closely related to credibility. If someone has authority, people tend to be willing to be persuaded by them because they believe in them and they recognize them as an authoritative figure. Doctors are percieved to have authority on medical issues therfore we, as their patients, are inclined to listen (or be persuaded by) their advice as to our health problems. Scarcity is another principle of persuasion. Often times we are pulled into deals in the retail industry because ‘it’s a one time offer’. â€Å"The act of limiting access to a message causes individuals to want to receive it more and to become more favorable to it† according to Davidson (para. 42). The biggestShow MoreRelatedThe 6 Principles Of Persuasion979 Words   |  4 PagesDefine and discuss the 6 principles of persuasion. SIX PRINCIPLES OF PERSUASION 1-PRINCIPLE OF RECIPROCITY This principle is born out of societal norm and culture. It is a principle whereby people do things for you in expectation that you will do something for them. What they expected you to do might just be verbal or physical action. For instance, when you walk into a shop to buy something, and the shop attendant goes out his/her way to research for information to enable you understand the productRead MoreThe 6 Principles Of The Principle Of Persuasion791 Words   |  4 Pages The 6 Principles of Persuasion The Principle of Reciprocity is defined by McLean (2010) as â€Å"the mutual expectation for exchange of value or service† (p. 538). This principle is based on the need or want to receive a benefit from the giver of a product or service. This can include being courteous to a customer and the receiver feels comfortable with the giver and gains trust in the product or service through the givers actions. The Principle of Scarcity, according to Staff (2010) is â€Å"an economicRead MoreEssay on Principles of Persuasion in Commercials1156 Words   |  5 PagesPrinciples of Persuasion higher involvement with a publication leads to more favorable perceptions of embedded ads, and higher levels of advertising persuasion (Tipps 2000) Every day, consumers are exposed to no less than 1000 commercial messages (Meyers-Levy Malaviya 1999). Of all the different techniques and strategies that try to make an advertisement most effective there is an underlying principle – persuasion. The whole point of any marketing ploy is to get the audiences attentionRead MorePrinciples Of Influence And The Psychology Of Persuasion1045 Words   |  5 PagesGoal: re-write/re-word the article so it is unique from a google duplicate content, and copyright perspective. around 1000 words Word Count in this Document: 1044 Title: Principles of Influence and the Psychology of Persuasion Have you ever pondered on why you buy the useless odds and ends sitting in your junk drawer? What made you purchase the tread climber that you collects dust in the corner of your living room? Why did you get the Instyler when your straightening or curling iron works justRead MoreAnalysis Of Cialdini s Principles Of Persuasion973 Words   |  4 Pages1 Generally speaking, it is a human nature to adapt to different conditions and manipulate different circumstances for their own benefit. Persuasion is one of the techniques people have been using, modifying, and manipulating to get what they want and reach their goals. According to McLean (2010), Persuasion is an act or process of presenting arguments to move, motivate, or change your audience (p.535). While many factors like the environment, cultural backgrounds, and the receivers needs mayRead MoreWhat Are The 3 Most Important Reasons For Study Principles Of Persuasion?894 Words   |  4 PagesWhat are the 3 most important reasons to study principles of persuasion? The first reason it is important to study persuasion is to adapt to the technological age. In this age of technology as stated in Persuasion in Today’s World the author examines persuasion and why it is important that we train ourselves to become responsible receivers of persuasion. (Larson, pg. 5) He does this by first explaining that the average American is exposed to over 5000 persuasive messages a day. It is important toRead MoreThe Central Tension Within The Republic Of Plato990 Words   |  4 Pagesguardians. Through persuasion, those qualified to rule, similar to Adeimantus and Glaucon, are more adequately educated to lead a city than through compulsion. Within this essay, the defining important principle of persuasion that will be explained are listening, exhortation and dialectic. By examining Platos understanding of the importance of persuasion in education, it can be determined that qualified individuals are more adequately educated through an emphasis of persuasio n over compulsion. ThroughRead MorePersuasion Is An Act Or Process Of Appealing863 Words   |  4 PagesAccording to McLean (2010), persuasion is an act or process of appealing to reason or presenting arguments to induce your audience to do something or to change their beliefs or values. Motivation, on the other hand, is the force or stimulus to influence your audience to consider your arguments and adopt your position (McLean, 2010). In short, persuasion is the process and motivation is the stimulus to bring about the change. For example, when you want to pitch a sale, persuasion involves presenting goodRead MorePersuasion Is An Act Or Process Of Appealing860 Words   |  4 PagesAccording to McLean (2010), persuasion is an act or process of appealing to reason or presenting arguments to induce your audience to do something or to change their beliefs or values. Motivation, on the other hand, is the force or stimulus to influence your audience to consider your arguments and adopt your position (McLea n, 2010). In short, persuasion is the process and motivation is the stimulus to bring about the change. For example, when you want to pitch a sale, persuasion involves presenting goodRead MoreAnalysis Of Harnessing The Science Of Persuasion Essay1464 Words   |  6 PagesNovember 30th, 2016 Persuasion Persuasion can be a beautiful thing. It can build businesses, trust, and improve relationships if it is used accordingly. But what is it really? What does it really do? Well, the answer to that would probably be most known by Robert Cialdini, whom is responsible for creating the 6 principles of persuasion/influence. In this paper, we will examine the 6 principles and apply them to real-life situations as well as identify these principles in an active and ongoing