Abercrombie & Fitch Essay -- History Background Essays

Abercrombie & Fitch In America today, there are many different clothing stores. There are stores setting images for all ages, and styles. The majority of the upper-class stores are setting the American image for the young adult population. Many of the advertisements for these stores are somewhat similar. I have spent the last year and a half working in a clothing store called, â€Å"Abercrombie and Fitch†. Seeing this store change and grow with its image of vintage American clothing, I have found many rhetorical issues. Within this essay I will be discussing the many rhetorical issues of the clothing company â€Å"Abercrombie and Fitch†. Abercrombie and Fitch, a clothing company, that advertises, to the American young adult population, was founded in 1892 by two men; David T. Abercrombie and Ezra Fitch. David T. Abercrombie was born in Baltimore and was a former inventor and taper. Ezra Fitch was a successful lawyer. David convinced Ezra to become his partner in 1892, when the company was founded. By 1904 Abercrombie was the largest outdoor equipment and clothing store in the US. Today A&F is one of the biggest clothing companies, selling the â€Å"all-American† vintage look. When Abercrombie advertises a new season, the company goes all out. Whether it is fall, winter, spring or summer, the advertisements are all promoting the same things. These advertisements are full of either slim or buff young adults, modeling the A&F clothing line. Posters of models are hung all around the store. Abercrombie catalogs are made available to purchase in the store, and there is also the option to receive the catalog in the mail. The shopping bags even have these characteristic models on them. Not only do these magazines, pos... ...son. I realize that when advertising clothes for a company that a company want the image to look good and appealing. I think that A&F has so many problems with their company, because of the people they use as their models. Not just anyone can model for A&F. The standards are very high, which makes becoming an Abercrombie model challenging. I really don’t have a problem with the way A&F advertises their company, but I can see where some people might think that it is wrong. Abercrombie is setting this image of what the look should be for the men and women wearing the clothing. A&F is mainly trying to sell to the young adult era, not the teeny bobber era. Using beautiful people, to set the â€Å"all American† vintage image, season after season is something that is part of the A&F Company. It sets a fun and comfortable look for the young men and women of America today.